Who We Are:
TradeStation is an online brokerage firm seeking to level the playing field for self-directed investors and traders, empowering them to claim their individual financial edge. At TradeStation, we're continuously pushing the boundaries of what's possible, encouraging out-of-the-box thinking and relentless search for innovation.
What We Are Looking For: We are looking for a tech-savvy, results-driven Performance Marketing Specialist with an expert approach to Social and Display paid media channels as well as an understanding of Affiliate and Paid Search and how to leverage. This individual will have a keen eye for leveraging data analytics and a team player to drive campaign success. You will be responsible for supporting the management of TradeStation’s advertising initiatives as well as optimizing these strategies across various platforms to enhance brand visibility, drive lead generation, and increase qualified customer acquisition.
What You’ll Be Doing:
Campaign & Project Management
- Collaborate closely with programmatic and direct advertising partners, publishers and ad networks to refine audience targeting, optimize bidding strategies, and maximize campaign performance
- With the guidance of the Performance Marketing Manager, negotiate and maintain contracts with advertising vendors, ensuring favorable terms, budget allocation, and performance commitments
- Assist in internal legal processes to approve insertion orders and invoices as needed
- Work with the agency to execute the build-out and execution of advertising campaigns, maintaining a rigorous testing regime to validate campaign effectiveness
- Work closely with content and design teams to create compelling ad copy and visuals across ad platforms and help maintain landing pages optimized for conversion and user engagement.
- Collaborate and maintain relationships with affiliate partners, networks, and industry-specific publishers
- Assist in developing and executing strategic advertising briefs alongside Performance Marketing Manager
Market Research
- Assist in the design and execution of market research that will inform future ad creatives with minimal oversight
- Using audience tools, implement targeted audiences based on demographics, user behavior and experiences
- Monitor competitor ads activity and work with the Performance Marketing Manager to recommend strategies Optimization
- Perform regular analysis of advertising performance and implement changes based on markets and goals
- Understand financial market shifts to pivot tactics quickly across channels as needed
- Utilize approved AI tools to enhance campaign insights and efficiency
Reporting
- Analyze and report on ROI and KPIs weekly and monthly to measure campaign performance
- Present data in a clear and actionable format
Compliance and Quality Assurance:
- Ensure strict compliance with financial industry regulations and best practices in advertising
- Conduct regular quality checks and audits to maintain industry standards
Other Considerations
- Attend meetings with the agency, stakeholders and exchange partners to remain informed and have actionable conversations
- Working with project managers to ensure projects are delivered accurately, on-time and within budget needs
The Skills You Bring:
- Strong written and verbal communication skills
- Strong research, data and analytical skills
- Expert-level proficiency with Microsoft Word, Excel & PowerPoint
- Strong proficiency in managing Programmatic partners like DV360 and other DSPs, in addition to Facebook, Reddit, and other social platforms
- Familiarity with data analysis tools like Looker Studio and Power BI
- Deep understanding of using marketing technologies
- Creative thinker, innovative marketer, self-motivated
- Proficient in managing expectations with the agencies to ensure goals are met
- Understanding effective testing strategies and how to implement testing into advertising campaigns for the best results
- Ability to effectively review, prepare, and present KPI reports based on projects assigned
- The ability to collaborate effectively with other teams, such as product, design and content, to align marketing efforts with the company's goals
- The capacity to identify and address issues, adapt to market changes, and find solutions to challenges
- Understanding the complexities of the financial industry is a strong advantage
Minimum Qualifications:
- 4+ years of Digital Advertising experience, with an expertise in managing paid social and programmatic campaigns
- BA/BS degree required
- Industry-related certifications, such as Google Ads, Facebook and Google Analytics
- 3+ years experience managing ads on Google AdWords, Facebook and with programmatic partners
- 2+ years experience with Google Analytics
Desired Qualifications:
- Relevant industry experience would be a strong advantage (Securities, Fintech)
- 3+ years agency experience
What We Offer:
- Collaborative work environment
- Competitive Salaries
- Yearly bonus
- Comprehensive benefits for you and your family starting Day 1
- Unlimited Paid Time Off
- Flexible working environment
- TradeStation Account employee benefits, as well as full access to trading education materials
- Pay Range (US) $67-75K (Countries outside of the US have differing ranges in accordance with local labor markets)
TradeStation provides equal employment opportunities to current and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, sexual orientation, age, pregnancy, disability, handicap, citizenship, veteran or marital status, or any other legally recognized status entitled to protection under federal, state, or local anti-discrimination laws.
