Social Media Manager in Fort Lauderdale, FL at TradeStation

Date Posted: 2/12/2020

Job Snapshot

Job Description

Social Media Manager
Plantation, FL
TradeStation is an on-line brokerage firm seeking to level the playing field for self-directed investors and traders, empowering them to claim their individual financial edge.  At TradeStation, we're continuously pushing the boundaries of what's possible, encouraging out-of-the-box thinking and relentless search for innovation.  We offer a collaborative and flexible work environment, competitive salaries, comprehensive benefits and an unlimited PTO policy.
We are currently seeking a Social Media Manager to play a lead role in the development, maintenance and execution of all social media channels. This role serves as the voice of the brand in the social space, creating innovative brand messaging and activations that engage consumers and influencers across multiple social media platforms. This person serves as the team social media strategist, content generator and channel expert whose goal is to communicate our brand positioning, boost engagement and increase marketing leads generation and conversion.
ESSENTIAL JOB FUNCTIONS:
  • Drive social strategy and innovating programs for brand marketing efforts
  • Develop monthly, quarterly and yearly social media strategy for the brand - social strategies will be on-brand, innovative and utilize our unique voice/positioning
  • Develop an activity calendar for the brands across all existing channels and develop strategies for emerging social media platforms
  • Manage all scheduling for social marketing programs by utilizing integrated day-to-day activity plans
  • Use best practices for social media to assist with the expansion of the brand by increasing both followers and engagement across all social platforms
  • Manage all social media feeds
  • Review overall and individual social platform performance using social media analytics and provide recommendations to improve
  • Establish guidelines and unique approaches to each social media platform. Maintain a balance of original content together with user-generated content in order to optimize consumer engagement and brand advocacy
  • Monitor and respond to all brand conversations while collecting and analyzing data for ongoing campaigns
  • Develop weekly analytics to gauge brand health in the social sphere
  • Create and manage all social media content for use in all channels. Work closely with cross-functional teams to ensure continuity in messaging, brand imagery and impact. This includes copy, imagery, graphics, and video
  • Work with agencies and internal creative group to deploy assets for social media campaigns Digital Media
  • Work closely with brand marketing media managers in the development and execution of all paid media for use in social media channels. This includes social advertising, digital advertising and brand activations
  • In partnership with the brand marketing media manager, manage all social budgeting efforts inclusive of social ad spend, promoted content, fan acquisition, etc.
  • Serve as a social brand representative for all brand and related activities
KNOWLEDGE, SKILLS & ABILITIES:
  • Ability to communicate a consistent brand voice within the relevant format of each channel
  • High degree of personal initiative and creativity
  • Working knowledge of SEO principles
  • Ability to work on multiple projects simultaneously and effectively juggle diverse demands
  • Excellent interpersonal, communication, writing and language skills
EDUCATION & EXPERIENCE:
  • Bachelor's degree is required; Masters is a plus
  • 3 years of experience directly managing social media in an agency or client-side, preferably within retail or consumer products
  • Experience with translating brand positioning and messaging across key social media platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.)