Sr. UI/UX Designer

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Employee Type

Full-Time

Location

USA (Remote)

Job Type

Marketing

Job ID

3318

#WeAreTradeStation

Remote Position - must reside in Florida, Texas, Illinois, New York, New Jersey, Colorado, Idaho, Massachusetts, Michigan, Minnesota, Missouri, North Carolina, South Carolina, Utah or Virginia

Who We Are:

TradeStation is the home of those born to trade. As an online brokerage firm and trading ecosystem, we are focused on delivering the ultimate trading experience for active traders and institutions. We continuously push the boundaries of what's possible, encourage out-of-the-box thinking, and relentlessly search for like-minded innovators.

At TradeStation, we are building an AI-First culture. We expect team members to embrace AI as a core part of their daily workflow, whether that's using AI to accelerate development, enhance decision-making, improve client outcomes, or streamline internal processes. We hire, grow, and promote people who can harness AI responsibly and creatively. We treat AI as a partner in problem-solving, not just a tool; following our governance standards to ensure AI is used ethically, securely, and transparently. If you join us, you're joining a culture where AI is how we work.

Are you ready to make yourself at home?

What We Are Looking For:

We are seeking a Senior UX/UI Designer to join our UI/UX and CRO team. This individual will own the web design system, lead UX strategy for our digital properties, and ensure every web experience is purposeful, on-brand, and conversion-aware. The ideal candidate thinks deeply about user behavior and business goals before opening a design tool, produces polished, developer-ready Figma files, and can defend their design decisions to stakeholders with clarity and confidence. They will also serve as the design authority for shared marketing resources executing within the established design system. We are also looking for someone with genuine creative ambition - someone who follows Awards, gets excited by FWA winners, and wants to build experiences that make the industry take notice. They embrace AI as a core part of their creative workflow. We are building toward award-winning web experiences and are looking for people who share that ambition.

The Sr. UX/UI Designer is the creative and strategic design lead for all web experiences at TradeStation Marketing. This role sets the visual and interaction standard, governs the design system, and ensures every page, component, and user flow is grounded in user needs and conversion intent. This is a senior individual contributor role with broad influence across the team and key stakeholder relationships.

What You'll Be Doing:

Design System Ownership

Build, maintain, and govern a comprehensive design system in Figma including typography, color, spacing, components, and usage guidelines that serve as the single source of truth for all web design
Serve as the design authority for shared marketing resources, ensuring all creative produced outside the team adheres to established brand and design standards

UX Strategy and Research

Lead UX research initiatives including user interviews, usability testing, and behavioral analysis to inform design decisions with real user insights
Translate business goals and user needs into clear information architecture, user flows, wireframes, and high-fidelity prototypes

UI Design and Figma Handoff

Produce polished, developer-ready Figma files with accurate specs, component annotations, responsive breakpoints, and interaction notes that enable clean handoff to the Front-End Developer
Design web pages, landing pages, UI components, and interactive features that balance aesthetic quality with conversion performance and accessibility compliance

Collaboration and Stakeholder Engagement

Partner closely with the Senior Full-Stack Developer on design feasibility, technical constraints, and implementation accuracy, and with the Marketing Analytics and AI Specialist to incorporate conversion data into design decisions
Present and defend design decisions to stakeholders with clear rationale rooted in user research, brand standards, and business objectives

AI and Design Innovation

Actively incorporate AI tools into the design workflow for concepting, rapid iteration, asset generation, and design QA to increase speed and output quality
Stay current on UX trends, design tooling, and emerging best practices and bring forward recommendations that improve the team's design quality and efficiency

The Skills You Bring:

Mastery of Figma including components, variables, auto-layout, prototyping, and developer handoff. Able to produce files that require no interpretation by the development team
Deep expertise in UX methodology including user research, usability testing, journey mapping, information architecture, and conversion-centered design
Proven ability to build and govern a design system at scale, including component libraries, usage documentation, and cross-team adoption
Strong visual design sensibility, typography, color theory, layout, hierarchy, and brand application across web environments
Adobe Creative Suite proficiency, specifically Photoshop and Illustrator for image editing, vector work, and asset preparation
Solid understanding of WCAG 2.1 accessibility standards and the ability to design inclusively from the start rather than retrofitting compliance
Ability to collaborate effectively with developers on technical feasibility and implementation accuracy, with a working understanding of how designs translate to code
Strong presentation and communication skills. Able to articulate design rationale clearly to non-design stakeholders and incorporate feedback constructively
Comfortable using AI tools for design concepting, rapid iteration, and asset generation to increase creative throughput
Motion design and micro-interaction experience (CSS animations, After Effects, or similar) preferred
A distinctive creative point of view - able to push beyond convention and propose unexpected, memorable design directions that elevate the brand
Strong understanding of motion and interaction design as integral to the user experience, not decorative
Awareness of award-winning web design trends and the ability to draw inspiration from the broader creative industry including gaming, editorial, and art direction
Demonstrated experience owning or contributing to a design system in a team environment
Experience working within Agile or sprint-based workflows alongside developers and cross-functional stakeholders
Portfolio that includes live web projects demonstrating both UX strategy and high-fidelity visual design
Experience designing for financial services, fintech, or other regulated industry digital products preferred
Familiarity with conversion rate optimization principles and A/B testing as applied to web design decisions preferred
Portfolio that includes work that demonstrates award-caliber quality preferred
Experience directing motion and interaction design in collaboration with front-end developers preferred
Familiarity with TradeStation products and the online brokerage ecosystem preferred

Minimum Qualifications:

Minimum of 5 years of professional UX/UI design experience, with a portfolio demonstrating end-to-end web design work from research through developer handoff
Bachelor's degree in Graphic Design, Interaction Design, Human-Computer Interaction, or a related field; or equivalent professional experience